URL Structure: Clean and SEO-Friendly Paths

This article explains our URL structure across different page types and how it supports SEO and user experience.

URL Patterns

Product Pages

Pattern: /p/<sku>

Example: /p/Treo-N100-8-256-2H-W6-11P

Structure: SKU directly in URL (hyphen-separated)

Benefit: Unique URL per configuration, descriptive

Query Pages

Pattern: /q/<slug>

Example: /q/mini-pc-for-office

Structure: Hyphenated query text

Benefit: Readable, SEO-friendly, shareable

Search Pages

Pattern: /q/?q=<query>

Example: /q/?q=fanless+computer

Structure: Query parameter

Benefit: Dynamic, not indexed

Part Pages

Pattern: /i/<partid>

Example: /i/N100

Structure: Part ID directly in URL

Benefit: Short, memorable

Family Pages

Pattern: /f/<family>

Example: /f/treo

Structure: Family name

Benefit: Product configurator pages

Category Pages

Pattern: /c/<category>

Example: /c/mini-pc

Structure: Category name

Benefit: Browse by category

Comparison Pages

Pattern: /c/<name>

Example: /c/treo-vs-s

Structure: Comparison name

Benefit: Side-by-side comparison

Article Pages

Pattern: /a/<slug>

Example: /a/rdp-thin-client

Structure: Article slug

Benefit: Technical documentation

Bundle Pages

Pattern: /b/<bundle-id>

Example: /b/office-bundle

Structure: Bundle identifier

Benefit: Pre-configured packages

URL Parameters

Language Selection

Parameter: ?lang=<code>

Example: /p/Treo-N100?lang=hi

Behavior: Sets language, then redirects to clean URL

Storage: Session + cookie

Currency Selection

Parameter: ?curr=<code>

Example: /p/Treo-N100?curr=USD

Behavior: Sets currency, then redirects to clean URL

Storage: Session + cookie

Filters (Query Pages)

Parameter: ?<feature>=<value>

Example: /q/mini-pc?Cores=4&Main+Memory=8

Behavior: Dynamic filtering, no redirect

Benefit: Shareable filtered views

Tracking Parameters

Parameters: gclid, gbraid, wbraid, fbclid, utm_*

Example: /p/Treo-N100?gclid=abc123

Behavior: Stored in session/cookie, removed from URL

Benefit: Clean URLs, attribution preserved

Clean URL Strategy

Parameter Removal

After processing, we redirect to clean URLs:

Before: /p/Treo-N100?lang=hi&curr=USD

After: /p/Treo-N100

Benefit: Cleaner URLs, better caching

Trailing Slash Handling

We redirect trailing slashes:

Before: /p/Treo-N100/

After: /p/Treo-N100

Benefit: Canonical URLs, no duplicate content

Case Normalization

SKUs and slugs are case-sensitive:

Valid: /p/Treo-N100

Invalid: /p/treo-n100 (404)

Benefit: Consistent URLs

SEO Considerations

Canonical URLs

Every page has a canonical URL:

<link rel="canonical" href="https://www.thinvent.in/p/Treo-N100">

Benefit: Prevents duplicate content issues

Hreflang Tags

Alternate language versions:

<link rel="alternate" hreflang="en" href="/p/Treo-N100">
<link rel="alternate" hreflang="hi" href="/p/Treo-N100?lang=hi">

Benefit: Google shows correct language version

Sitemap

All pages included in sitemap.xml:

  • Product pages

  • Query pages

  • Article pages

  • Category pages

  • Family pages

Benefit: Better crawling and indexing

Robots.txt

Production (via CloudFront): Allow all

Staging (direct access): Disallow all

Detection: CloudFront header presence

Benefit: Only production indexed

URL Redirects

Old to New

We maintain redirects for old URL patterns:

Old: /gs/<sku> (Google Shopping)

New: /p/<sku>

Status: 301 Permanent Redirect

Datasheet URLs

Pattern: /ds/<sku>.pdf

Behavior: Generate PDF on-demand

No redirect: Direct PDF response

URL Validation

SKU Validation

Before serving product page:

  • Check if SKU exists in productdb

  • Validate format (hyphen-separated)

  • Return 404 if invalid

Slug Validation

Before serving query page:

  • Check if slug exists in QueryPageV3

  • Fallback to search if not found

  • Return search results

References

Technical Concepts

Related Articles

Summary

Our URL structure is clean, descriptive, and SEO-friendly:

Page types:

  • ✅ /p/<sku> - Product pages

  • ✅ /q/<slug> - Query pages

  • ✅ /q/?q=<query> - Search pages

  • ✅ /i/<partid> - Part pages

  • ✅ /f/<family> - Family pages

  • ✅ /c/<category> - Category pages

  • ✅ /a/<slug> - Article pages

  • ✅ /b/<bundle> - Bundle pages

Parameters:

  • ✅ ?lang=<code> - Language (redirects to clean URL)

  • ✅ ?curr=<code> - Currency (redirects to clean URL)

  • ✅ ?<feature>=<value> - Filters (no redirect)

  • ✅ ?gclid=<id> - Tracking (stored, removed from URL)

SEO:

  • ✅ Canonical URLs

  • ✅ Hreflang tags

  • ✅ Sitemap.xml

  • ✅ Robots.txt (environment-aware)

Validation:

  • ✅ SKU existence check

  • ✅ Slug existence check

  • ✅ 404 for invalid URLs

This structure balances readability, SEO, and functionality.

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