THINVENT TECHNOLOGIES · WWW.THINVENT.IN · SYSTEM REFERENCE
The website, drawn as a board
We build fanless computers, so we have drawn our website like one of our own boards: each subsystem is a module and each data flow is a trace. The teal signal follows one visitor from ad click to delivered order, and back to the ad platform's bidding system.
data flow
the closed loop
detailed below
TEAL PULSES = ONE VISITOR: AD CLICK → PAGE → CONTACT → TICKET → CONVERSION REPORTED → AD BIDDING UPDATED
245,638
SEO pages live
224
parts in productdb
20
languages
15
product families
12
customer case studies
Product core: the SKU is a sentence
One database (224 parts, 10 categories) generates every page, price, datasheet and feed. A product is a compatible combination of parts, written as a code that every part of the system parses:
Treochassis-
100board / cpu-
16ram-
m512storage-
12_5adapter-
Xwifi-
Uos-
0accessory
EACH FIELD IS A REAL PART · EACH PART LISTS WHAT IT ALLOWS, PROVIDES AND CONTAINS · ONE VALIDATOR CHECKS PAGES, CHAT AND CHECKOUT
PRICE PATH — computed live, never stored
Part costslive from the ERP
→
Σ SKU costsummed per configuration
→
Pricing modelper product class
→
₹ web pricein the visitor's currency
ONE DATABASE, SIX SHELVES
/p/<sku>product page
/f/<family>configurator — adapter auto-picked by power budget
/gs/<sku>priced page for ads
/ds/<sku>.pdfdatasheet on demand
Merchant feed
Amazon listings
The SEO factory
The 245,638 pages are not written by hand. A pipeline reads search queries, groups them by meaning, matches them to products and builds a page per group, and then reloads the live index.
QUERY SOURCES
Search Consolewhat we rank for
Ads search termswhat we pay for
Keyword ideaswhat we could rank for
Live site searcheswhat visitors type here
THE CONVEYOR
1
Combine
merge and dedupe all sources
2
Embed
every query becomes a meaning-vector
3
Understand
"16gb fanless pc" → RAM=16 + fanless
4
Cluster
similar queries share one page
5
Match
clusters → the SKUs that answer them
6
Build
245,638 query pages + sitemaps → Google
7
Link + write
related-search links · AI descriptions
8
Go live
vectors loaded into the search index
RUNS ON RENTED CLOUD COMPUTE · INCREMENTAL · LOW-TRAFFIC PAGES PRUNED BY ACTUAL VISIT COUNTS
Live search: milliseconds, not databases
Visitor typessearch box or /q/ page
→
Understandwords → filters (RAM, CPU, fanless…)
→
Vector indexmeaning-based search in memory→
Resultsproducts + live prices + facets + related searches + autocomplete
A dedicated search service responds to every keystroke without loading the main site, and every search it receives becomes input for the next pipeline run.
The ads robot: campaigns tuned by API
Google Ads APIprogrammatic account access
⇄
COLLECT · nightlyperformance + search terms → local evidence base
→
REPORTdaily keyword report · shopping audits · weekly conversion audit
→
ACTnegative-keyword sweeps · new ad groups built programmatically
AND THE SHELVES THE ADS POINT AT
Merchant Centershopping feed from productdb
Amazonlistings, only valid configs
Search Consolesitemaps submitted
Journey tracking & analytics
1 · AD CLICK
campaign IDs captured; no personal data
2 · BROWSES
anonymous visitor + session IDs only
3 · TOUCH
WhatsApp / phone / email click recorded, bot-filtered
4 · CONVERTS
the CRM ticket is linked to the touch, which identifies the ad that produced the lead
5 · REPORT BACK
conversions uploaded via API, so the ad platforms optimise bids on our actual results
WHERE THE NUMBERS GO
Access logspartitioned for SQL analysis
→
Page visit countsweekly, per SEO page; low-traffic pages are pruned
→
Analytics cachebuilt daily for the marketing reports
Livechat AI: wired to the real systems
A REAL EXCHANGE ON THIS SITE
Chat with us Chat with a human
Thinvent AI
Interested in this product?
Visitor
price with 16gb ram and 512gb ssd?
AI Assistant
With 16GB RAM and 512GB SSD, it comes to ₹30,700.
THE PRICE COMES FROM THE SAME PRICING ENGINE THAT THE PAGES USE
THE ENGINE
Widgetevery page→
Claudequotes only from tool results→
Catalog toolsthe only actions available to it
catalog search"fanless, 16 GB, under ₹30k?" → real products
prices & variantsunverified configurations are rejected
policieswarranty, returns, delivery — one reviewed source
order & warranty statuslive, after an identity check
email a quotemails you the configuration discussed
human handoverone click to a real person
CRM: every road leads to a ticket
Contact form
Cart / quote
Livechat
Email enquiries
WhatsApp / phone
Exhibition card scans
⟩⟩
CRM ticketcontact + requirement + which campaign produced it
Team notifiedinstantly, per ticket
Follow-up automationinactive leads re-engaged · duplicates merged automatically
Checkout & fulfilment
Cartlive prices · 10 currencies · UPI QR→
Razorpaysecure payment + confirmation→
Built to orderparts → assembly → thermal test → OS → QC → packing
→
Ship & tracklive courier status on your order page
TO REQUEST A QUOTE, SKIP PAYMENT · A SALESPERSON HANDLES YOUR REQUEST IN EITHER CASE
| Stage | Typical | Notes |
|---|---|---|
| Order confirmed → dispatched | about a week | larger or custom builds take longer — sales confirms at order time |
| Courier, metro cities | 2–4 days | tracked door delivery |
| Courier, rest of India | up to a week | tracked door delivery |
THE CHATBOT QUOTES THESE SAME NUMBERS, WHICH ARE MEASURED FROM ORDER HISTORY
The mailer: campaigns that clean up after themselves
Subscriber intakecustomers, enquiries, exhibitions — verified before use
→
Campaignsthrottled sending→
Opens & clicksmeasured from our own server logs
→
Suppressionbounces, complaints and unsubscribes removed automatically
Re-engagement emails go only to inactive leads, and never to anyone who opted out, complained or bounced.
Content, languages & case studies
20 languageshybrid translation system
DeepSeekdrafts page copy
GeoIPcountry → currency
10 currenciesdaily rates, billing in INR
Embeddingsmeaning as vectors, everywhere
CASE-STUDY LINE
Real deploymentsactual customers and their installations
→
AI draftsfrom first-party facts only→
12 case studiespublished under /a/→
× 20 languagesthrough the same translation line
Who runs what
Public web servernginx → Flask site · search service · livechat — behind CloudFront
ERP serverorders, manufacturing, finance, CRM back office, scheduled jobs
Rented computerented by the hour for the SEO pipeline, then shut down
StoresDynamoDB · Redis · S3 · shared storage
CloudFront
nginx
Flask
DynamoDB
Redis
S3
The connector panel
All services connected to the website. Teal: visitors and data in · blue: operations and payments · amber: AI.
Google Ads API
collection · negatives · ad groups · conversion upload
Search Console
query data in · sitemaps out
Merchant Center
shopping feeds from productdb
Amazon SP-API
marketplace listings, valid configs only
LinkedIn API
lead conversions reported back
Razorpay
payments + instant confirmation
Courier APIs
live shipment status on your order page
Exotel
phone-call enquiries into CRM
Google Chat
notifies the team of every lead
Email ingest
mailbox enquiries become tickets
Transactional mail
quotes, order updates, auto-replies
WhatsApp
one-tap contact, journey-tracked
Anthropic Claude
livechat engine + the agents that maintain this system
Amazon Bedrock
fallback chat engine · AI search assist
DeepSeek
drafts page copy at scale
Sentence-transformers
the embedding model behind search + SEO
AWS Textract
visiting-card OCR at exhibitions
AWS Translate
part of the 20-language system
MaxMind GeoLite2
country-level location → currency
Exchange rates
daily, 10 display currencies
CloudFront + S3
CDN, media, cache-busted assets
DynamoDB · Redis
system of record + in-memory index and cache
GENERATED FROM THE CODEBASE · NUMBERS ARE MEASURED FROM LIVE DATA
Logos are simplified marks of their respective owners, used to identify the integrated services. More depth on each subsystem: see the technical documentation index.